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The Global Insight

What company acquired Zagat in 2011 for $151 million

Author

Andrew Campbell

Updated on April 14, 2026

Zagat was acquired by Google in 2011 while ex-Yahoo CEO Marissa Mayer

Who acquired Zagat?

As part of its more than $150 million acquisition by Google in September 2011, Zagat’s offering of reviews and ratings became a part of Google’s Geo and Commerce group, eventually to be tightly integrated into Google’s services.

Is Zagat a good or service?

Since the 1980s, Zagat has published an annual survey of restaurant reviews. And although it was once considered one of the most reliable sources of restaurant recommendations, today, with so many restaurant reviews, ratings, and guides to choose from, Zagat doesn’t carry quite the same weight.

How much did Google pay for Zagat?

Google Paid $151 Million To Get Zagat, Ditch Yelp.

Does Zagat still print books?

Google acquired Zagat in 2011 from the founders for $151 million, and subsequently stopped publishing the books. The Infatuation bought Zagat from Google last year for an undisclosed amount. The company has no plans at the moment to bring back any of the printed guides besides the New York survey.

Who bought the infatuation?

The Infatuation Acquired by JPMorgan Chase as the Bank Looks to Strengthen Relationships with Diners. The Infatuation, a media platform focused on restaurant discovery, is being acquired by JPMorgan Chase, as the bank looks to deepen its relationship with its customer base through dining.

Why did Google buy Zagat?

The deal was masterminded by Marissa Mayer, who was then in charge of Google’s growing location-based services. Her vision was to use Zagat to compete with the upstart Yelp, to expand Zagat data and integrate it with Google Maps and other location-based applications.

How is the Zagat Survey different from the Michelin star rating?

Michelin rankings are based upon the experiences its small team of professional inspectors have when they visit restaurants; Zagat relies on submissions from 300,000 unpaid volunteers, whose opinions are compiled and distilled by the company’s editors.

Is Zagat still in business?

Zagat was purchased by Google in 2011 and continued to fade from relevance. Reviews publisher The Infatuation, which purchased Zagat from Google for an undisclosed sum in March 2018, is preparing Zagat’s next act.

Is Zagat only in Miami?

As of today, Zagat’s new digital service is available exclusively for Miami, FL restaurants and diners.

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What's a good Zagat rating?

The new Google -approved five-point ratings will range from poor to perfection, and use the following sliding scale: 4.6 – 5.0 Extraordinary to perfection. 4.1 – 4.5 Very good to excellent. 3.1 – 4.0 Good to very good.

How do you get a Zagat rating?

Want to be Zagat Rated? Later this year, we will be sending out Zagat Rated window stickers to restaurants who qualify. In order to be considered, your restaurant needs highly-rated surveys submitted to our new platform.

What is Gayot website?

In 1983, Gayot founded, in Paris, the monthly magazine Prévention Santé in conjunction with Rodale Publishing. With his son Alain and daughter Sophie, he launched the website gayot.com, devoted to gastronomy, tourism, and lifestyle.

Is there a Zagat app?

Download Zagat now Zagat’s iOS app is free. It can help you find good places to eat, which is especially helpful when traveling, and it integrates with Open Table.

How does the infatuation make money?

We make money by partnering with great brands and companies that we feel fit our mission and our audience. Do you have a great brand or company?

Why did JP Morgan buy the infatuation?

Why is a bank buying Zagat parent The Infatuation? … The move reflects the bank’s expansion into the dining business as it caters to its big-spending credit card customers. The Infatuation will retain its independent point of view and operate as its own brand under JPMorgan, according to a press release.

Who is buying Chase Bank?

J.P. Morgan Chase merges with Bank One. J.P. Morgan Chase & Co. merges with Bank One Corporation. The new firm, with its corporate headquarters based in New York and its retail division based in Chicago, retains the name JPMorgan Chase & Co.

How do you pronounce Zagat guide?

I just saw your post today mentioning Zagat. I wanted to let you know you have the pronunciation wrong – it’s actually Zuh-gat (like The Cat), not zag-uht.

How is the Michelin Guide different from Zagat or Yelp?

In this way, the Michelin stars are very different than Zagat and Yelp, which rely on consumer feedback via the Internet. Zagat tallies restaurants anonymously based on surveyed reviews of diners and consumers while Yelp tallies stars based on user reviews provided online.

Did Hassan get his third star?

Hassan gets his third Michelin Star, finally achieving his goal.

Does Zagat give stars?

Zagat Adopts a Five-Star Rating Scale for Restaurants.

What is GayOut?

GayOut is the most comprehensive website with all gay lifestyle events around the world. GayOut is part of Ticket-Out LTD. a company dedicated to servicing the whole LGBT travel needs.