N
The Global Insight

Perceived value pricing - How To Discuss

Author

David Craig

Updated on May 12, 2026

Perceived value pricing,

Definition of Perceived value pricing:

  1. The valuation of good or service according to how much consumers are willing to pay for it, rather than upon its production and delivery costs. Using a perceived value pricing technique might be somewhat arbitrary, but it can greatly assist in the effective marketing of a product since it sets product pricing in line with its perceived value by potential buyers.

Meaning of Perceived value pricing & Perceived value pricing Definition